Olympic Associate Programme – Constructing a Higher World By Sport


Help from the enterprise group is essential to the staging of the Video games and the operations of each organisation inside the Olympic Motion, together with funding, technical providers, and merchandise.

The Olympic Companions (TOP) programme is the best degree of Olympic sponsorship, granting category-exclusive advertising and marketing rights to the Summer time, Winter and Youth Olympic Video games to a choose group of world companions.

The programme – which was created by the IOC in 1985 – attracts a number of the best-known multinational corporations on the earth. By their help, Olympic companions present the inspiration for the staging of the Olympic Video games and assist athletes from over 200 nations take part on the world’s greatest sporting stage.

Advertising and marketing Programmes of the Organising Committees

Below the route of the Worldwide Olympic Committee (IOC), the Organising Committees (OCOGs) handle their very own complementary industrial programmes to help the staging of the Video games. Contracts are negotiated immediately by the OCOG and are usually restricted to the four-year Video games interval.

OCOG advertising and marketing programmes incorporate:

  • Olympic Video games sponsorship and suppliership programmes (non-competing product classes to the TOP Companions)
  • Olympic Video games ticketing programmes
  • Olympic Video games licensing programmes

Advertising and marketing programmes of the Nationwide Olympic Committees

Nationwide Olympic Committees (NOCs) handle native sponsorship programmes in non-competing classes to the TOP TOP Companions that additionally help sports activities improvement actions and the respective Olympic groups. These sponsorship programmes grant Olympic advertising and marketing rights inside the NOC nation or territory solely.

Olympic advertising and marketing programmes managed by the NOCs embrace:

  • Nationwide Olympic sponsorship and suppliership programmes that function inside the dwelling nation of the NOC
  • Nationwide Olympic licensing programmes.



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