6 Healthful Details About Kashi

Since 1984, Kashi has offered plant-based meals made primarily from complete grains and seeds. The corporate is greatest recognized for its cereal merchandise (comparable to the varied GOLEAN flavors), however Kashi additionally makes crackers, snack bars and bites, cookies, waffles, and frozen entrees.

Within the early Nineteen Eighties, Philip and Gayle Tauber had been dwelling in Southern California. They’d labored collectively in enterprise ventures dedicated to bodybuilding, and indoor foliage, however wished to begin an organization to assist folks eat extra healthfully. They thought of naming their firm “Gold’n Grains” and “Graino” earlier than deciding on Kashi. Bankers did not precisely love their pure meals enterprise idea, although, so the couple invested their life financial savings of $25,000 to get the enterprise off the bottom.

Kashi is called after a fusion of the phrases Kashruth and Kushi. Kashruth refers to Jewish non secular dietary legal guidelines, or the state of being kosher. Kushi refers back to the final identify of Michio Kushi, a Japanese instructor who shared his information concerning the macrobiotic weight loss program with Individuals beginning again within the Nineteen Sixties.

In October 1983, the corporate launched its first product, Kashi Pilaf, a breakfast mix of seven complete grains and sesame seeds. However the pilaf needed to be cooked for greater than 25 minutes earlier than consuming—longer than most shoppers had the endurance for—and preliminary gross sales had been disappointing. Nonetheless, Kashi helped turned their fortunes round once they turned one of many first firms to supply product samples at sporting occasions throughout the 1984 Summer time Olympics in Los Angeles. The samples helped the corporate develop a small, however loyal, following amongst athletes and different health-conscious varieties.

The cereal behemoth Kellogg’s bought Kashi in 2000 for $32 million, an acquisition that some folks criticized as a result of Kellogg’s meals merchandise typically include synthetic elements and refined grains (Pop-Tarts, anybody?). With the acquisition got here a transfer to Kellogg’s headquarters in Battle Creek, Michigan, though Kashi later moved again to California, a spot seemingly extra in line with its model ethos.

As a result of the FDA doesn’t regulate use of the time period pure, meals firms can use the time period with out really defining what meaning. In 2012, a grocery retailer proprietor in Rhode Island determined to cease promoting Kashi merchandise after he realized that Kashi used genetically modified soybeans and non-organic elements. He posted a notice in his retailer explaining his determination, and pictures of the notice went viral on social media. In keeping with USAToday, some shoppers believed that the phrase pure on Kashi packaging implied the cereal was natural and GMO-free. The corporate later agreed to pay a number of million {dollars} in school motion lawsuits to shoppers who felt their use of the time period pure was deceptive, and agreed to take away the phrases “all pure” and “nothing synthetic” from their merchandise. (Right this moment, all Kashi merchandise are Non-GMO Mission Verified.)

In 2016, Kashi introduced a collaborative effort to assist farmers who’re within the (time-consuming and costly) means of transitioning their fields from standard to natural agriculture. Working with the natural certifier High quality Assurance Worldwide (QAI), Kashi developed a brand new protocol known as Licensed Transitional, after which bought the primary crop of Licensed Transitional elements—a tough pink winter wheat. The end result was their Darkish Cocoa Karma Shredded Wheat Biscuits cereal [PDF]. After a profitable launch, the corporate’s portfolio now consists of eight different Licensed Transitional merchandise, and farmers have obtained greater than $1 million to assist transitioning their fields as of February 2018 [PDF].

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